Referencing heavy metal album art, old school skate graphics and a touch of comic-gore, Bad Things is the brainchild of Raglan trio Vinnie Woolston, partner Mala Brajkovic and Maki Nishiyama – a new clothing label with a horrorful spin on streetwear.
Launching their website over the weekend – just in time for Christmas – the web launch is a culmination of six months planning, deliberation and hard work.
“It’s been a bit of a juggling act with work and family commitments between the three of us so we’re relieved that the website is up and running,” says Maki.
The launch of Bad Things also hails a return to the fashion world for Mala, who worked as Karen Walker’s design assistant before launching her eponymously-titled label and store on Auckland’s Vulcan Lane.
While she has been freelancing on and off for some big-name labels over the years, many fans mourned her departure when she closed up shop in 2008 to be a full-time mother to her first daughter Mickey.
Eight years later, with a second daughter and a third on the way, the time was right for her to start something new.
“I wanted to start a business that we could operate from Raglan and work around the kids and family life. All three of us have a really similar aesthetic and personal style and we all bring different skills to the table,” says Mala.
Mala’s partner Vinnie also has quite a following through his work as a model having shot campaigns for Wrangler, and Replay and walking runways for high fashion labels such as Thierry Mugler.
Keeping the collection at a streetwear level and focusing mainly on basics like tees, tanks, crews, hoodies as well as some select jewellery pieces, they hope to branch out into other styles as the business develops.
You can visit the Bad Things website at www.badthingsapparel.com.
As a side note to Bad Things, the trio are also opening a T-shirt printing business in town offering direct-to-garment digital apparel printing services under the moniker Magik Viper.
Located at the rear of the LJ Hooker building where the old Soul Shoes workshop used to be (access from Wainui Road) Magik Viper will be opening to the public over the next week.
Printing promotional T-shirts for businesses and events, uniforms for schools and sports teams as well as one-off tees, for enquiries call 07 282 1107 or email email@example.com.